A 28-day live pilot turned a single link into guaranteed direct reservations — delivered straight into the hotel’s existing systems, with 0% OTA commission.
A 28-day live pilot turned a single link into guaranteed direct reservations — delivered straight into the hotel’s existing systems, with 0% OTA commission.
A lightweight “Book with ChatGPT” link converted hotel website traffic into confirmed direct reservations — no redesign, no new reservation workflow.
The guest clicks “Book with ChatGPT” — then “Try in Chat”, connecting only when required.
Hotel questions, live availability, real rates and side-by-side room comparison — all in the chat.
Payment details entered; the booking is delivered to the hotel’s existing systems.
12 of 34 setups closed inside the chat — a real intent-to-booking rate, not a click-through.
Reservation quality — full-value, high-lead-time bookings weighted toward premium rooms.
Leisure and event travelers see Rally first. The business traveler barely sees it at all.
Mostly on Perplexity and amenity queries — recoverable visibility, one engine at a time.
AI cites TripAdvisor and Marriott over Rally’s own site. A visibility program shifts that back.
Every checkable claim AI made about Rally was correct — 100% accuracy. A clean base to build on.
The Rally established two things at a single hotel: travelers will book through AI, and the reservations land direct and reliable. The next phase tests whether that repeats — across different Sage hotels and markets.
Traveler adoption, guaranteed direct bookings, and a live visibility benchmark — all in 23 days.
Test repeatability across hotel types and markets — under one agreement and one shared dashboard.
Measure visibility, competitors, answer accuracy, cited sources and direct-booking share — every hotel, every engine, every day.
Live rates, verified hotel answers and guaranteed direct reservations inside AI assistants — like Rally, on selected properties.